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Conversion & Conversion Rate (CV/CVR)

Conversion & Conversion Rate (CV/CVR)

A "Conversion" (CV) in digital marketing represents the successful completion of a predefined, valuable user action on a website or app.

Examples include completing a purchase, submitting an inquiry form, or registering for a newsletter. The Conversion Rate (CVR) is the percentage of total visitors who convert, indicating the overall persuasion strength of the site.

Key Takeaways (30-Second Summary)
  • Action-based Metric: Defined individually by site goals (B2B leads vs. B2C online sales).
  • Conversion Optimization: Improving CVR through EFO (Form Optimization) and LPO (Landing Page Optimization) without spending more on ad traffic.
  • Micro-Conversions: Intermediate steps like "Add to Cart" or "Visit Checkout" used to identify drop-off points.

About "Conversion & Conversion Rate (CV/CVR)"

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