Nunkatsu (Afternoon Tea Trend)
"Nunkatsu" is a Japanese portmanteau for participating in Afternoon Tea outings, specifically visiting high-end hotels, tea salons, and cafes to enjoy tea and tiered cake stands.
Driven by female consumers looking for photogenic "Instagrammable" visual assets and premium indulgence experiences, it has expanded into a significant revenue stream for the hospitality sector during offline afternoon hours.
- Affordable Luxury: Represents an entry-level high-society experience, generally costing between 5,000 to 10,000 JPY.
- Social Media Branding: Serves as a medium to showcase sophisticated lifestyle tastes via photos of luxury tableware and designer hotels.
- Collaborative Concepts: Often paired with fashion brands, cosmetics, or seasonal fruit harvests (like Shine Muscat grape menus).
Table Manners and Dress Codes
When booking high-end hotel lounges, smart casual dress codes are strictly recommended. Avoid shorts, activewear, and open sandals to respect the venue's social standards.
About "Nunkatsu (Afternoon Tea Trend)"
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